7 Tips for Improving Website Structure

The carefully constructed website structure of your website can make the difference in whether or not you achieve your goals

You’ve put a lot of work into your website, but it’s not quite where you want it to be. You want to improve user experience, increase traffic and engagement, but it’s hard to know how to do it. The good news is that there are some simple ways to effectively structure your site that will help you achieve these goals. Here are a few tips on how to structure your site in an intuitive way so people can find what they need quickly and easily.

  • Make it easy for people to find what they need

    With so many options, there are a few things you can do to make sure your navigation is intuitive and accessible.

    • Make it easy for users to find the navigation. Your users should be able to find the main menu of your site without difficulty from anywhere on the site. If you have a lot of content and other elements on your website, consider using dropdown menus or secondary navigation options that appear when the cursor passes over an element, such as an image or header.
    • Make sure the navigation is easy to use. Once in the main menu, users should be able to easily navigate through each page they visit in this part of your site by clicking on links in the headers and sub-headers of these pages. This can often be done by using sub-menus instead of full pages, so that only relevant content appears on a given page when viewed in its entirety – meaning fewer clicks than if everything were on one large web page, which would likely cause confusion about exactly where one was at any given time when returning after having already visited another area within the same space – and might even cause frustration rather than pleasure, as well as waste of valuable time trying repeatedly before finally finding what one needed!
  • Keep your main navigation clean

    Keeping your main navigation clean is important for a number of reasons. First, it helps to keep the content of your site organized. Second, it helps visitors find what they are looking for quickly and easily. And third, you look like a professional!

    The most important thing in designing a good navigation is to keep it simple. Don’t use too many links or different styles; this will only confuse users and make them less likely to return to your website in the future. Also, try not to change styles from page to page or section to section of the site; if there were two options available when deciding how best to present information about yourself or your business (e.g., blue versus red), choose one color scheme over another on all pages within that category where those colors would appear together (e.g., blue).

  • Avoid placing too many different elements on one page

    One of the most common mistakes we see when designing websites is putting too many elements on one page. This not only affects readability, but also makes it difficult for visitors to navigate and find what they are looking for.

    One way to avoid this problem is to limit the number of links on a page – in other words, don’t show too many links or buttons in a row. Also, limit the number of images and colors used on your site so nothing looks cluttered or overwhelming. If more than two fonts are used at once, consider whether they contrast enough to ensure readability and still complement each other visually as intended.

  • Make the headlines enticing and clear

    You should use a few different styles of headlines, but they should all be short and sweet. They should also be clear, concise, and relevant to the content that follows. Your readers scan through your articles quickly and headlines are one of the first things they see. It’s important that your headlines are enticing, but not misleading in any way, you want them to generate interest, not leave people with unanswered questions or frustration when they find out that the reality of what you said is not quite what was promised in the headline.

    Headings can also help clarify information if it is too dense in other parts of your website or article, by providing an overview for users who may not have the time (or interest) to read everything on each page.

  • Use colored links to help people find areas of interest

    You can use color to draw attention to links so they stand out and people know what they are clicking on. You can also use color to help people navigate ke site, by making sure there is clear information about where users should go when they click on specific links.

    For example, if you have a section on your website called “Our Customers” and then have another customer’s name appear in blue and another customer’s name appear in red, this may indicate that one of these customers is preferred over the other. If both customers are equally important, you can use a different color for each customer or perhaps no color at all for either (or maybe even both!). The point is that by using different colors for these two customers you can help inform visitors which customer is more important than the other, without having to say anything directly about it yourself.

    You can also use colors to create an overall visual hierarchy on your site (or within individual pages), so readers know where things fit into the big picture without having already read text.

  • Limit the number of menus and submenus

    A good rule of thumb is to limit the number of menus and submenus on your site. If you have too many menus and submenus, people will be less inclined to click through them because they don’t want to scroll through multiple levels of navigation before they can view content or make a purchase. Consider using drop-down menus instead, so visitors can easily find what they are looking for without having to click through multiple levels of navigation.

  • Place important information “above the fold”

    When you visit a website, the page appears on your screen in the browser window. The portion of the page that is visible without scrolling down is called “above the fold.” Users usually look at this section first and then scroll down if necessary.

    However, the crease is not always where it appears to be. Depending on how wide or narrow your browser window is and what device you are using (a desktop computer? A cell phone?) will determine where exactly users’ eyes go first. Moreover, an individual user’s preferences may vary from day to day, depending on his or her mood or environment at a particular time – all of which may affect how he or she reads a particular web page or web content.

    In short: as with so many things in life, when something becomes popular often depends less on objective measures than on personal experiences and opinions.


We hope this article has informed you about the importance of good website structure and how it affects the user experience. You can use these tips to improve your own site, or if you’re looking for professional advice on restructuring a website, we’d love to hear from you at Bohnenn Web Design!


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