How to structure URLs for SEO

A good URL structure can be a big boost to your website’s SEO

You’ve probably heard about the importance of good SEO for your website: Search engine optimization is an essential part of online marketing that can result in higher search results, better brand awareness and more conversions. Fortunately, there are many ways to improve your site’s SEO performance. In this article, we will cover one specific aspect of building an SEO-friendly website: the URL structure. These tips will help you create URLs that attract traffic and improve your ranking on the search results pages (SERPs).

  • Domain name

    The domain name is the web address that contains your website. If you use a hosting provider, you may be able to purchase a domain name through them. Make sure your domain name is relevant to your website. It should also be easy to remember and easy to type (so no weird characters), easy to spell, and not too long (that’s hard!). You can also use keywords in your URL as long as they match what the page is about!

  • Accuracy and authenticity

    The URL structure of your content should accurately reflect the content it represents. If you are writing about a particular topic, your URL should contain that keyword. It is also important to avoid misleading URLs, which can confuse both search engines and users. This way, someone searching for information on this topic will find your page at the top of the results rather than somewhere at the bottom (or not at all).

  • Consistency and brevity

    The second most important thing to remember is consistency. URL structures should be the same throughout your site, so users know what to expect when moving from one page to another.

    If you use a CMS like WordPress, you don’t have to worry about creating custom URLs because these systems already have their own standard URL structures that work well enough for most sites.

  • No numbers or special characters

    Using numbers and special characters in your URLs can be tempting, but it’s a bad idea for SEO. Numbers and letters are difficult to read, remember, type and find.

    For example, if you have an address like this:

    It’s easy to see how someone could get confused or distracted by all those different symbols when trying to navigate your site.


Good URL structure is important for both user experience and search engine optimization (SEO). A good URL makes it easier for users to remember where they are going, which is important when they are looking at multiple tabs or windows in their browser and trying to find the right page again. It can also help Google understand what kind of content you have on each page of your site without having to rely on keyword stuffing or other tricks that can fool the search engines into thinking your web pages contain different information than is actually the case.”

Hopefully this article has shown you how important it is to have a well-structured URL. While it may seem like a small detail, it can make a big difference when it comes to search engine optimization (SEO) and user experience (UX). We’ve covered some of the most important things to consider when creating your own URL structures so that they are as useful and relevant as possible.


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