What does a good website need to meet in 2022?

Characteristics of a good website

There is no doubt that websites have become a central tool for companies to communicate with their customers and make their products or services accessible. Therefore, a good website should not only be technically up-to-date, but also meet the needs of its users. In this article you will read about the 6 most important aspects that a website should definitely have in order to reach its goal as successfully as possible in 2022.

  • Functionality and loading time

    Functionality is the ability of your website to perform certain tasks. For example, a good website should work easily to make purchases and create accounts. A bad website may have no functionality at all, or make it difficult for users to complete an action on the site.

    The load time of your website is an important factor when evaluating it. If a user has to wait too long for the page to load, they will get frustrated and leave the website. The longer people have to wait before they can start using your site’s features, the less likely they are to stay there long enough to get anything out of them-and that means lost revenue!

  • Usability

    A good website should be easy to use. This may seem obvious, but it is actually very important. If your website is difficult to navigate or users find it confusing, chances are they will leave the site and never return. In fact, only 50% of the people who visit your site will actually read the content you put there – and that’s if you’re lucky!

    What does “easy” mean? There are a number of factors that contribute to usability:

    • Usability – The user interface (UI) should be simple and intuitive, so visitors don’t get frustrated when navigating your page(s).
    • User experience (UX) design – The overall layout of all pages should take into account how people navigate from one page to another, so they don’t feel lost once they arrive at their destination. Navigation menus, for example, should be clear about what each option means so potential readers know where to go when exploring new information on your site or social network account(s).
    • Usability testing – Test out different designs before implementing them on live platforms by asking friends who know nothing about computers or coding scripts questions like, “Which button would make the most sense here?” or “How would someone open this link without having any prior knowledge?” Then have them try both versions to see which works better based on feedback from testers after using both versions (if possible).
  • Adaptability (Responsive Design)

    Responsive design is the process of developing a website that adapts to the screen size of your device. We use this approach to ensure that your experience on our website is optimal, regardless of how you visit the website.

    As mobile devices have become increasingly important, they have also become increasingly popular as tools for browsing the web. An estimated 50 percent of all Internet users now use their phones or tablets to access the Internet. And with this growing trend toward mobile-friendly websites and applications, responsive design is becoming more important than ever before – especially for eCommerce sites!

    Responsive design allows us to create websites that can easily switch between different layouts based on screen size and orientation, so whether someone is visiting our site from their desktop computer or cell phone (and everything in between), they will always have a great experience!

  • Accessibility (Web Accessibility)

    Web accessibility is the practice of ensuring that web content is accessible to people with disabilities. There are many ways you can make your website more accessible.

    Benefits of web accessibility include:

    • A better user experience for your users
    • Better search engine rankings, in part due to higher click-through rates on your site when it’s easier for visitors to navigate and find information
    • Improved image of your company
  • Search Engine Optimization (SEO)

    Search engine optimization (SEO) is the process of improving a website’s visibility in search engines and increasing its ranking. With over 1 billion websites on the Internet, it is important to make sure your site is visible among all the others that have similar content. If you don’t have a good SEO strategy, it will be difficult for people to find your website online.

    Why should I care about SEO?

    If you want people to find your website when they search for something online, you need to implement an effective SEO strategy across all pages of your site(s). Your SEO strategy may include:

    • Content optimization – ensuring that each page has optimized content with relevant keywords that people are likely to use when searching for information related to your business or industry
    • URL structure – creating URLs that are easy to read and understand by humans, but still searchable by bots (the software programs used by search engines)
  • Security (SSL certificate)

    SSL is the abbreviation for Secure Sockets Layer. It is an encryption protocol that allows two computers to communicate securely over the Internet by providing both authentication and data privacy.

    There are many advantages to using SSL: you have a more secure connection, which means your users can trust you with their information; it improves your ranking in search engines; it helps ensure that no one else can see sensitive data when it is sent from one computer to another (such as credit card numbers), even if someone intercepts what you sent on the way back; it helps customers in general to do business with you with confidence, because they know that their data will be kept private and secure.

    The risks of not having an SSL certificate include exposing customer data to hackers or other malicious parties who can steal important information such as credit card numbers or passwords through phishing scams – these scams trick people into giving sensitive information by posing as a trusted entity, such as a bank or email provider (and these days there are plenty of fake banks and email providers).


The Internet has evolved tremendously over the past 20 years and is also constantly changing, as is user behavior. Therefore, it is extremely important to constantly ask yourself if your website still meets the requirements in terms of content, design and technology.

Websites are more than just a pretty design. For example, when it comes to their functionality and load time, there is still room for improvement. However, if you want your website to remain successful in the long run, you must not only focus on current trends, but also plan ahead. You can use this website checklist to verify that your website meets all the requirements and adjust or completely redesign it where necessary.


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